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10 Tips For A Successful Business Blog
I’m completely sure that your
company has got the website, but do you need a blog? I think if you’re really targeted at
successful web promotion, the answer will be “yes”. Blogging is a key platform
for communicating with your clients, both regular and futures, so the thing is
worth getting into it. I’m not repeating you the common known base like ‘choose
the platform, decorate it right’ etc. there are always points which are out of
sight, such as:
1. Social
media buttons. Yes, it’s also pretty known, but often used wrong. Like, you add
only facebook or google+. There’s another extreme – I once visited the blog
with about 50 buttons! Amazing. But, in fact, the optimal number will be about
3, and it goes without saying that those 3 should be ones where your target
audience is most concentrated.
2. Connect
the blogging with your long-term objectives. Business blogs are created not
just for fun, right? So, define the tasks and objectives for all your media
promotion tools and your blog in particular. Add figures and concrete results
(e.g., ‘find new clients’ – is not a goal). When the goal is clear, it’s easier
to know which tools to use for achieving it.
3. Only
unique content! No one is going to waste their time reading superficial, bad
written posts or the posts copied from elsewhere. So, as the backbone of any
blog are regularly posted, unique and reader-friendly articles, if you cannot
write to meet these terms, hire someone who can.
4. Don’t
underestimate e-mail marketing. When a new person comes to your blog, your task
it to hold him there. But what if the information he found there is… hmm… not
much impressing for him? Here it’s time to turn the visitors into the
subscribers. How? Everybody likes free
bonuses. So, find out the interests of your clients and offer some unique
content via the direct mail. Send the interesting information on their e-mails
regularly, but don’t let advertisements be too often.
5. Understand
the people’s needs. Don’t head up your readers with tons of ads – it’s
irritating. Offer useful info, new facts to think over – but they should
concern your product, field or your clients’ interests.
6. Make
it readable. The tendency in social media is focusing on the visual means of
information, so don’t forget to add pictures, videos, info-graphics. This will
make the blog vivid and bright.
7. Optimize
it for mobile devices and tablets. As now lots of people access the internet
not from a home PC, make sure that your site is readable and attractive to read
on the go. Who knows where potential clients will find you?
8. The
main thing in business blogging is the feedback. So, switch on the comments and
encourage discussions. Answer your readers’ questions, ask for their advice and
recommendations. This precious first-hand information will give you more that
any survey will.
Find Dave and Lillian Brummet, excerpts from their books, their radio program, blog, and more at: http://brummet.ca * Support the Brummets by telling your friends, clicking those social networking buttons, or visiting the Brummet's Store - and help raise funds for charity as well!
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